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Lately, it seems like logo redesigns are becoming the new black with TV networks, computer companies and even Kodak has been involved in the wave of logo changes. For all you know, a local business is having a new logo designed right now.
For some companies, like Intel, it seems obiviuos why they are changing their logo. In Intel's case, it is due to a new direction for the company (their new slogan is "Leap Ahead") and to refresh their brand.
Another example is the UK's commercial network ITV. Using Red Bee Media (formally BBC Broadcast), a fresh new look is coming for all the ITV channels. ITV's latest channel, ITV4 already has the new look and sneak peaks of the new ITV1 logo has appeared on billboards in the UK and various TV forums and news sites. Of course, as the new look hasn't been fully rolled out, it is uncertain what ITV regions in the UK will do for branding.
For other companies, it doesn't make sense why they are changing their logo. An example is the new logo for Kodak. To quote the seed on Newsvine:
It looks more 1970s than the last one.
In Australia, another redesign that is rumored to be happening is the change of the Channel Nine logo from the familer Nine dots to one without the dots and an uncertain design. Read the article at The Herald Sun for more information.
Another logo design change that happened in 2004 or 2005 was the change of Coles Supermarkets logo to incorporate their low prices tick. This tick logo works well with their advertising campaign for low prices, but it doesn't look as well designed when it was incorporated in the Coles logo.
This meant that the Coles logo lost a familar symbol (a circle with diagional lines through it) except on the actual store signage (not counting advertising) for the majority of stores.
Of course, these are only a few examples of logo changes. Some do turn out well designed and suitable for the business while others don't look as well designed.
